Paid Social

Social Media Advertising That Brings In Revenue

Create opportunities for business growth through campaigns that drive sales & conversions, not just likes.

A few brands we've helped

Competitive analysis of your industry landscape

Diagnosis of your past marketing efforts

Expected return on investment (ROI) and timelines

Expert recommendations from a Task Force Maestro strategy consultant

With Us You Get:

AD TARGETING TAILORED TO THE USER.

Our consultants developed a framework that leverages hyper targeted content for each stage in your customer’s journey. Our framework targets various stages of “intent” by using a funnel model.

Proven Customer Journey Frameworks

(Tested By The Hands Of Time)

    • Summary: Use groups of landing pages, (commonly referred to as "marketing funnels"), as tools that move people through the customer journey stages.


    You can even grab a few proven funnels here (free).

    Cross-channel strategy

    Our Approach To Paid SOcial

    Testing And Ongoing Optimization

    Social ads need to be meticulously maintained. We’ll build proper testing practices to make sure your ads are always firing to drive the highest return possible from each campaign.

    Content Planning & Roadmap

    Content will make or break your advertising campaign – we’ll build a complete roadmap detailing exactly what needs to be created (and which channel it should be targeted on).

    Pixel & Audience Optimizations

    Our analytics professionals handle all the technical elements of your campaign, from audience creation to custom conversion build outs.

    Audience Research + Value Mapping

    Our consultants pull data from multiple platforms to build clear pictures of who your audience is and what they care about.

    TESTING AND ONGOING OPTIMIZATION

    Social ads need to be meticulously maintained. We’ll build proper testing practices to make sure your ads are always firing to drive the highest return possible from each campaign.

    CONTENT PLANNING & ROADMAP

    Content will make or break your advertising campaign – we’ll build a complete roadmap detailing exactly what needs to be created (and which channel it should be targeted on).

    PIXEL & AUDIENCE OPTIMIZATIONS

    Our analytics professionals handle all the technical elements of your campaign, from audience creation to custom conversion build outs.

    AUDIENCE RESEARCH + VALUE MAPPING 

    Our consultants pull data from multiple platforms to build clear pictures of who your audience is and what they care about.

    TESTING AND ONGOING OPTIMIZATION

    Social ads need to be meticulously maintained. We’ll build proper testing practices to make sure your ads are always firing to drive the highest return possible from each campaign.

    CONTENT PLANNING & ROADMAP

    Content will make or break your advertising campaign – we’ll build a complete roadmap detailing exactly what needs to be created (and which channel it should be targeted on).

    PIXEL & AUDIENCE OPTIMIZATIONS

    Our analytics professionals handle all the technical elements of your campaign, from audience creation to custom conversion build outs.

    Audience Research + Value Mapping

    Our consultants pull data from multiple platforms to build clear pictures of who your audience is and what they care about.

    Discovery

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    Is A Paid Advertising Worth The Money?

    Our Campaign FOrecast Will give you the answer to that question and more.

    Gain a clear understanding of:

    • What kind of results you can expect
    • The required budget needed to hit your goals
    • How your sales process can be improved

    Frequently Asked Questions

    • HOW DOES PRICING WORK?

      We assess the scope of work needed to create, launch, and manage your paid social advertising campaign. You are given the option to pay in full or by retainer. Our retainer fee is based on the number of hours  and assets required to work on your campaign, divided into milestones or months. This is in addition to a separate budget dedicated for advertising unless stated otherwise.

    • WHAT SOCIAL PLATFORMS DO YOU SERVICE?

      Our consultants are trained (and certified) to advertise on a number of social platforms, including Instagram, Facebook, YouTube, Pinterest and Snapchat. During planning sessions, we select the right platforms for your brand depending on where your audience hangs out.

    • DO YOU WRITE THE ADVERTISING COPY?

      Yes, we do. We have a copywriting team that writes targeted sales copy for your ads.

    • DO YOU CREATE THE LANDING PAGES?

      Yes, we do. We have User Experience and Design teams that can build custom landing pages for your campaign.

    • HOW OFTEN DO YOU CHANGE THE ADS?

      For clarification, we CHECK the ads daily. We CHANGE the ads when performance dips or when we see opportunities for increased performance. The frequency is dependent on the scale of the campaign and available budget.

    • DO YOU A/B TEST CAMPAIGNS?

      Yes, we do. We split test ad sets (copy, creative, targeting, etc.) as well as landing page assets. We use conversion rate optimization tools such as  Google Optimize and Sales Vein funnels to split test traffic and build optimized landing experiences.

    • DO YOU OFFER SOCIAL MEDIA MANAGEMENT?

      Yes, as a separate service.

    • WHAT IS THE RECOMMENDED BUDGET FOR SOCIAL MEDIA ADVERTISING?

      "This greatly depends on your revenue goals, sales process/stats ( lead-to-close ratio, etc.),  and business data such as customer lifetime value.


      Useful resources to figure out your budget:

      (Basic) Ad Budget Calculator

      Campaign Forecast


      You can also hit us up.

    Social That Brings In Revenue

    Let’s build a campaign that drives sales & conversions, not just likes.

    Not Sure Where To Begin?

    Talk To An Advisor
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