Luxury Home Builder
Generating Sales Qualified Leads For Less Than Half The Target CPL
A developer who specialized in constructing luxury homes came to Task Force Maestro for cheaper leads.
Here's what went down.
$105
Cost Per Lead
22+
Qualified Leads Per Month
$65MM+
SQL Pipeline Value
// The Client
A high-end homebuilder and their media buyer approached us with clear goals & objectives:
- Create a full-funnel marketing campaign (Ads, landing pages, follow-up sequences, and marketing automation)
- Deliver leads for less than $225
- As many leads as possible within their monthly ad spend budget
The team at Task Force Maestro delivered on those goals, and more…
// The Proposal
Our consultants advised on starting with a review of the client's website analytics, a campaign forecast, and live business assessment of their key metrics.
This allowed our team to:
- Confirm that is campaign is financially viable
- Follow up with a campaign buildout
Strategic
- Competitive Analysis
- Campaign Forecasting
- Campaign Buildout
- UX Research
- Website Analytics Review
- KPI Assessment
- Workflow Assessment
Deliverables
- Campaign Financial Projections
- Sales Funnel Blueprints
- Paid Ad Creatives + Targeting
- Buyer Personas
- Analytics Measurement Plans
- Business Workflow Mapping + Automation
- Landing Page Design + Development
- Email Campaigns + Automation
Platforms
// The Strategy
Combining our knowledge of Facebook advertising with the client's website and sales data allowed us to forecast potential campaign outcomes.
This lead to the full buildout of a paid advertising campaign.
// The Campaign
Our approach leveraged the client's existing video content by educating potential buyer rather than focusing on a specific offer.
Included campaign types:
- Lead form
- Conversion
- Retargeting
// The Results
The framework we developed lead to consistent, high-quality leads, month after month.
- $105 cost per lead
- 22+ leads per month
- $65mm SQL pipeline value
