Forecast The ROI From Your SEO Marketing Spend // TF Maestro

You're a local roofing company and your average sale is worth $8,000.

Every month you generate 40 leads from organic search engine traffic (SEO).
60% are sales-qualified leads (SQLs), leaving you with 24 sales opportunities.
You close 25% of those SQLs which is 6 Sales.
This translates to $48,000 per month via SEO.

But you notice web traffic has been declining in your google analytics...

Month 0 (NOW): 1000 visits per month = 40 leads, 24 SQLs, and 6 sales ($48,000)
Month 1: 900 visits per month = 36 leads, 21 SQLs, and 5 sales ($40,000)
Month 2: 810 visits per month = 32 leads, 19 SQLs, and 4 sales ($32,000)
Month 3: 729 visits per month = 29 leads, 17 SQLs, and 4 sales ($32,000)

In the span of 3 months you've lost $24,000. And at the pace you're on, you will continue to lose roughly 1 sale every month.

Here's how an SEO Traffic Projection Analysis would help you investigate.

Your analysis reveals 3 scenarios:

Scenario A: 43% Traffic Increase by Optimizing Current Content/Keywords

Result: 1,430 visits/month → 57 leads → 34 SQLs → 9 sales
Potential Revenue: $72,000 per month

Scenario B: 152% Traffic Increase by Targeting New Keywords

Result: 2,520 visits/month → 101 leads → 61 SQLs → 15 sales
Potential Revenue: $120,000 per month

Scenario C: 195% Traffic Increase by Combining Scenario A + B

Result: 2,950 visits/month → 118 leads → 71 SQLs → 18 sales
Potential Revenue: $144,000 per month